From Peterborough, Ontario, Reid worked at the Peterborough Examiner and later moved to Toronto to work at the Toronto Telegram as sports layout editor. While there, he began volunteering at the Hockey Hall of Fame before being hired as curator. Reid was initially responsible for both the Hockey Hall of Fame and Canada's Sports Hall of Fame. From the time of Bobby Hewitson's retirement in 1967, until Reid's retirement in 1992, when Scotty Morrison took over the reins, Reid took what he described as " a basement full of sticks and pucks" and helped to create a museum.
In his retiremement, Reid returned to Peterborough, where he was honoured with a key to the city after voluntarily helping to create a new sports hall of fame there. He was inducted into the Peterborough and District Sports Hall of Fame in 2006.