St. Louis was the last of the expansion teams to officially get into the league. The Blues were chosen over Baltimore at the insistence of the Chicago Black Hawks. The Black Hawks were owned at that time by the Wirtz family, who also owned the St. Louis Arena. The team's first owners were insurance tycoon Sid Salomon Jr., his son, Sid Salomon III, and Robert L. Wolfson. Sid Salomon III convinced his initially wary father to make a bid for the team. Salomon then spent several million dollars on renovations for the 38-year-old Arena, which increased the number of seats from 12,000 to 15,000 and provided its first significant maintenance since the 1940s.
October 11, 1967 - The franchise's first game. The Blues and Minnesota North Stars played to a 2–2 tie at the St. Louis Arena.
The Blues were originally coached by Lynn Patrick who resigned in late-November and was replaced by Scotty Bowman. Although the league's rules effectively kept star players with the Original Six teams, the Blues were one of the stronger teams of the Western Division. The playoff format required an expansion team to make it to the Stanley Cup finals, and the Blues made it to the final round.
The St. Louis Blues made a series of the Stanley Cup finals although they lost in four
straight games. Glenn Hall was sensational, especially in game three when the Blues were
outshot 46 to 15. Wrote Red Burnett, the dean of hockey writers then: "A number of Hall's
saves were seemingly impossible. Experts walked out of the Forum convinced no other goaltender
had performed so brilliantly in a losing cause." In the overtime of game three, Hall made a
spectacular save on Dick Duff and then, standing on his head, made another save. "It was
a heartbreaker to see" said Burnett "After the saves on Duff, Bobby Rousseau came and
batted home the second rebound." Hall's heroics won him the Conn Smythe Trophy as the
most valuable player in the playoffs.
However, Montreal was not to be denied and won the Stanley Cup in game four as J.C. Tremblay fired home the winning goal. When the game ended, the fans came on the ice to celebrate, and balloons, hats and programs were thrown from the stands. Jean Beliveau, in a cast and crutches from his broken ankle, with Ralph Backstrom accepted the Cup from NHL president Clarence Campbell and the players did a victory lap with the Cup.
Less than 30 minutes after the Canadiens won the Cup, Canadiens coach Toe Blake announced his retirement. He gave reason that it had been a hard season, but the real reason was that his wife was dying of cancer and he wanted to spent his time with her. The celebration turned to a mournful event with players paying tribute to Blake, many in tears.